Destination White Sands

Destination: Byron Bay

Explore our guide to Byron Bay with Creative Director, Leah Madden, and find out her favourite places to eat, stay and play.

Women's Luxury Designer Swimwear Fashion

Women's luxury designer swimwear is much more than just fashion attire; it is a statement of style, a reflection of personal taste, and a symbol of sophistication. As the industry continues to evol...

Sustainability

Our journey to sustainability began on the runway at Australian Fashion Week in 2013 when we chose to use a 100% recycled Italian fabric 'ECONYL' for our collection. Australias first sustainable sw...

A Dreamy Ode to Australian Designer Swimwear

gathered cup mermaid inspired bikini top

Style Focus: Our Bestselling Gracie Gathered Underwire Bikini Top

Style Focus: Our Bestselling Grace Underwire Bikini Top. Mermaid inspired bestseller features gathered cups emulating mermaid shells. First created by designer Leah Madden in 2009 the Gracie has be...

Bondi Beach, with its radiant energy and distinctive charm, continues to inspire and shape the world of fashion. It's a place where trends are born, where style meets the spirit of freedom, and whe...

Phone Wallpapers

Simply touch and hold an image to save, then switch it in Settings. We'll be updating this post seasonally, so bookmark to keep it close to your fingertips.

Our Story

Embodying the Australian beach culture of chic effortless elegance, with a distinct fashion forward edge. White Sands is lauded as a ‘go-to’ brand by influencers and celebrities worldwide.

Elevate Your Beach Style: Discover the Magic of Underwire Bikini Tops

Welcome to the world of exquisite beach fashion, where every detail counts in crafting your perfect seaside look. At the heart of this sartorial journey are underwire bikini tops, a fusion of elega...

Student Program

Students rejoice! We now have a special discount just for you (because we know uni days are hard). Just enter code beachdays at checkout for 20% off all full priced items!