Our Story

White Sands was born on Bondi Beach, Sydney, Australia, in 2008.

Championing innovative design and perfect fit, we create luxury swimwear, resortwear, beachwear, sarongs and coverups in the highest quality fabrics and exclusive prints.

Embodying the Australian beach culture of chic effortless elegance, with a distinct fashion forward edge. White Sands is lauded as a ‘go-to’ brand by influencers and celebrities worldwide.

Renowned for our minimalistic styles, thong bikinis, string bikinis and micro bikinis, we offer all of our swimwear styles as separates to mix and match. Our swimwear separates are available in sizes extra Small to Large, with many offering ‘One size fits most’ bikini fits with adjustable string tie sides.

Our seductive one piece swim suits are the perfect style for offering a little more coverage. Our Byron one piece swimsuit is a classic cut with a medium high cut leg, deep v neck, and adjustable straps. The Airlie thong one piece swim suit offers minimal coverage with gathered detail sides, plunge neckline, low back and adjustable string straps. Our Palm one piece swimsuit has cutouts front and back, and a multiway neckline that can be worn as a strapless one piece, bandeau or halter neck one piece swimsuit. All of our womens bathing suits are cut to fit and flatter.

We believe the fit must be perfect, and offer different shapes for different tastes, from 90’s fashion high cut leg bikini bottoms which elongate the leg, thong bikini bottoms for those who prefer a minimalistic vibe, tie side bikini bottoms and micro bikini bottoms perfect for tanning, and string bikini bottoms which offer an adjustable fit. Our Brazilian cut bikini bottoms offer a little more coverage and reinforced rubber edges to stary in place, or the tanga bikini bottom offers less coverage, we hope you will find the perfectly flattering fit for you. Our bikini bottoms are made for silky shiny lycra in solid colours as well as our exclusive prints. Each of our bikini bottom separates is designed to co-ordinate with our bikini top separates.

Much loved for our expertly cut Bandeau bikini tops, structured underwire bikini tops, form flattering halter bikini tops. White Sands pioneered the upside down bikini top, as part of our Animale collection on the runway of Australian fashion Week in 2009. Now made famous as a style loved by Kendall Jenner, Kylie Jenner, the Kardashians, Sydney Sweeney and Elsa Hosk, it has endured as a bestseller. In 2011 we released our Noosa design with Kendall Jenner as our campaign model, it sold out within hours. Our Noosa Multiway bikini top offers the ultimate in versatility and continues to sell out each season. Our tankini bikini tops, string bikini tops, triangle bikini tops and micro bikini tops are enduring favourites for our customers. 

We release new designer swimwear collections of Women’s bathing suits seasonally, with a focus on sustainability and a view to the future of our mother earth.


At White Sands Swimwear, under the creative guidance of our very own Leah Madden, we take pride in being at the forefront of innovative and sophisticated beach fashion. As the Creative Director, Leah shapes our vision for Australia's premier swimwear brand every season, drawing inspiration from the stunning landscapes of Australian beaches and the vibrant cultures around the world. Our goal is to craft swim collections that transcend the ordinary – turning each garment into a statement of style and comfort.

Our philosophy at White Sands is centered around providing swimwear that is not only innovative and of superior quality but also resonates deeply with our customers. Leah’s designs celebrate the diversity and beauty of the female form, offering a range of styles to suit every woman's taste. From the bold and adventurous to the timeless and elegant, our collections are thoughtfully curated to cater to all preferences.

As a female-owned and family-operated business, we embody values of empowerment, family, and community. White Sands is more than a fashion brand; we represent a lifestyle and a set of principles. We strive to create a connection with each piece of swimwear, making it not just a purchase but an experience for our customers.

Leah’s vision for White Sands is deeply rooted in Australian values – embracing the relaxed and vibrant beach culture, a relentless pursuit of quality, and a strong commitment to sustainable practices. Our approach to design is comprehensive, considering not just the aesthetics of each piece but also its functionality, longevity, and environmental impact.

Every collection we present is an invitation for you to join us in a world where swimwear is not just an attire but a reflection of personality and lifestyle. Our ethos, “we hope you love our swimwear as much as we love creating it for you,” speaks to the passion and dedication that we, the White Sands team, invest in every design. It is this deep-seated devotion to our craft that has made White Sands a cherished and esteemed name in the realm of Australian swim fashion.


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