Destination White Sands

As Seen in Grazia

As Seen In Grazia: AAFW: WHITE SANDS SPRING/SUMMER 2021 IS AN ODE TO AUSTRALIAN BEACH CULTURE

As Seen In Vogue

As seen in Vogue: The best swim and resortwear looks from Afterpay Australian Fashion Week 2021

Afterpay Australian Fashion Week Runway Show - Resort 2022

Afterpay Australian Fashion Week Runway Show - Resort 2022White Sands Swimwear - Resort 2022 as seen on the runway at Afterpay Australian Fashion Week The Resort 2022 swimwear collection features ...

Coastal Couture: Leah Madden's Revolutionary Take on Australian Swimwear

The success of Madden's brand White Sands reflects a broader trend where designer Australian swimwear is not just about functionality, but also about making a fashion statement, embodying a lifesty...

Thong Bikini Bottoms & Thong Bathing Suits: Your Ticket to Aussie Beach Cool

Choosing a thong bikini bottom is like picking your favorite ice cream flavor – there's something for everyone. You want something that feels like a second skin, right? Look for comfy fabrics that ...

Destination: Byron Bay

Explore our guide to Byron Bay with Creative Director, Leah Madden, and find out her favourite places to eat, stay and play.

Women's Luxury Designer Swimwear Fashion

Women's luxury designer swimwear is much more than just fashion attire; it is a statement of style, a reflection of personal taste, and a symbol of sophistication. As the industry continues to evol...

Sustainability

Our journey to sustainability began on the runway at Australian Fashion Week in 2013 when we chose to use a 100% recycled Italian fabric 'ECONYL' for our collection. Australias first sustainable sw...

A Dreamy Ode to Australian Designer Swimwear

A Dreamy Ode to Australian Designer Swimwear

Style Focus: Our Bestselling Gracie Gathered Underwire Bikini Top

Style Focus: Our Bestselling Grace Underwire Bikini Top. Mermaid inspired bestseller features gathered cups emulating mermaid shells. First created by designer Leah Madden in 2009 the Gracie has be...